About the artist |Malika Booker is a writer, spoken word and multidisciplinary artist, whose work spans literature, education and cross-arts. She has appeared world-wide both independently and with the British Council. Her first musical play, Catwalk, commissioned by NITRO, ran at the Tricycle Theatre in June 2001 and had a successful UK tour. Malika Booker also jointly runs ‘Malika’s Kitchen’, a writers’ collective based in London and Chicago. Her latest play, Unplanned, opened in Spring 2007, with a run at Battersea Arts Centre. Her book, Breadfruit, was also published in 2007.

What the client says | “I am excited to continue to work with Suzanne, she brings her unique understanding of both the commercial world and art to my production making both my creativity and work stronger”
Malika Booker, Writer and Performer

Project | Conception, development and implementation of pan European launch for the product launch of the Motorola walkie talkie radios. The brief was to devise an event not located in any of the key territories that allowed a broad range of journalists to engage with the product and use the product to it’s fullest potential. The product launch had to simultaneously allow each territory (country) to speak in their native languages (which included French, German, English, Spainish, Italian and Dutch) while using the product. We came up with a competition which pitted Motorola territories against each other using a “Challenge Anika” type format which allowed the journalists to use the radios to guide each other through a series of challenges.

What the journalists say | Sky: The Motorola Talk About Challenge was the best product launch that I have ever attended and completely changed the way that I will view Motorola. A great event, necessitating practical use of the product being launched.
Annabelle Richards Sky

Project | The Swatch Wave Tour features the world’s largest portable wave machine. Top boardriders from around the world compete to be named the best at this entirely new board sport. It looks like a wave, but rides like a mountain. Its wave like shape allows riders on specially designed boards to slide down, carve a turn and ride up the simulated wave surface; half surfing, half snow boarding, with aerial tricks derived from skate boarding and windsurfing.World champion skateboarder Tony Hawk, world champion snowboarder Terje Haakonsen and top surfers Kelly Slater, Rob Machado and Conan Hayes will be among the pros competing for spots in the finals.

Results | Significant branded press coverage exceeding expectations in all targeted media.

Projects | Various including events, brand, press and people management

What the client said | As a brand consultant and producer Suzanne Alleyne is the best. We have worked with Suzanne on a range of project and she has shown an understanding of how to translate and convey the Swatch brand and message through many projects and mediums and to a range of target audiences. Her creative flair, imagination and intuition together with her organisational and management skills have been a huge asset to the Swatch UK and International organisations.
Bernie Bernthal, Head of Sports & Sponsorship, Swatch

About the project | The Stormrider Guide is the most famous and respected Surf guide in the world, appealing to pros and those new to the sport. It manages to publish information about the hottest spots to surf without offending the locals all down to the skills of the publishing team. As part of working on the development of both titles we set up relationships with Eurosport to cover our travels and airlines to sponsor the trips.

Project | One of the first ever city snowboard jumps took place in London’s Covent Garden. An invitational competition that saw press that attract an audience of 100,000 who came to enjoy the spectacle of some of the worlds most elite snowboarders performing some of the greatest snowboarding tricks at an 80ft height against a Covent Garden backdrop together with a great line-up of music.

Results | Key press in London’s major newspapers encouraged an attendance of 100,000. 4 times the target

Project | Seminal snowboarding and lifestyle series on Channel 4. Board Stupid, a mixture of live bands and some incredibly core snowboard content ran for an hour each Sunday morning on Channel 4. Think of it as a precursor to T4 as the ultimate Sunday am hangover TV.

Result | Exceeded ratings targets, attracted some of the most influential snowboarder and musicians onto Channel 4 screens

Project | The cream of UK’s spoken word and performance poets gathered for this charity fundraiser for St Mungos the largest charity for homeless people. Entrance was charged by cans of food rather than cash with all food proceeds going to St Mungos who rely on donations to continue their work.

Project | Chocolate Art was in innovative cutting edge hiphop and poetry collective led by Roger Robinson. Our work with Roger and Remi included career development, production management, press and publicity management and liaison with theatres and other venues.

Project | Publishing consultant for relaunch of the literary magazine Butterfly. Previously the magazine was dated and difficult to read. The publishers were finding it hard to attract readers and distribution. Together with an impressive team that included the legendary art director Steven Male the title was re-launched as a contemporary relevant publication.

Results | Distribution achieved, good response from readers and attracted stronger writers for editorial features.

Project | Ongoing development, consultancy and production for Roger Robinson

About the Artist | Roger Robinson is a writer and performer who lives between London and Trinidad. His one-man shows are: The Shadow Boxer; Letter from My Father’s Brother; and Prohibition (all premiered at the British Festival of Visual Theatre at Battersea Arts Centre). He was also chosen by Decibel as one of 50 writers who have influenced the black-British writing canon over the past 50 years. He has performed worldwide and is an experienced workshop leader and lecturer on poetry and performance.

He has received commissions from Stratford Theatre Royal East, The National Trust, London Open House and the National Portrait Gallery, LIFT and the Tate. His workshops have been a part of a shortlist for the Gulbenkian Prize for Museums and Galleries and were also a part of the Webby Awardwinning Barbican’s ‘Can I Have A Word’. He has toured extensively with the British Council including Vietnam, the Phillipines, Argentina, India and the Czech Republic. His album of spoken folk, illclectica, was released on Altered Vibes records in 2004.

He has published a book of short fiction, Adventures in 3D (2001) and a poetry collection, Suitcase (2004). His new book of poetry, Suckle, is due for publication shortly.

What the client said | “Suzanne has been nothing less than efficient and productive in my experience. She has an uncanny knack for keeping all baes covered in projects. She is also excellent on the budgeting and aesthetics of projects and she has a gift of learning quickly anything she may not yet know”.
Roger Robinson, Writer and Performer

About the project | Creation through to delivery of a series of 8 weekly workshops for homeless women living in a Broadway hostel waiting for permanent accommodation. The workshop format included a short talk and discussion on the key ingredients being used, their nutritional and health benefits, the origin and culture of the product and ways in which they could be cooked. The group then cooked a full course meal together and ended the evening by eating together and taking away recipe and fact sheets and food for the next day.

What the client said | Broadway: Suzanne developed all of the
materials, recipes and session plans, and delivered all the sessions.
I was very impressed with Suzanne’s skills on a number of levels. She has instinctive and powerful people skills that meant she was able to build a rapport with even the most hard to reach clients. She is a very natural tutor and all the students warmed to her. The group aimed to introduce clients to a wheat free, sugar free, vegetarian diet and to use that to get them to look at their eating habits. This is a challenging subject for clients with bad eating habits and Suzanne’s course design and personal skills overcame this challenge.

Project | Storm broke the mould with board sports magazine covering snow, skate, surf as well as music and lifestyle. It was the first magazine to focus not only on the technical but the lifestyle featuring cutting edge interviews with the riders as well as ground breaking interviews with artists such as Goldie and Meshell Ndegeocello. In another first of its time it was free and given away in HMV.

Project | Consulted on all aspects of the launch of Trace Magazine which was to become one of the most successful black lifestyle titles. Becoming a quarterly, internationally-distributed magazine with the tagline, ‘transcultural styles + ideas’. It focuses on urban culture, and has featured on its cover some of the most significant black artists and models of the last decade, including Snoop Dogg, Mary J. Blige, Biggie Smalls, Diddy, Iman, and Naomi Campbell – many of them before they were household names.

Media coverage | MTV, The Guardian, Time Out + several features

What the client said |: Sony PlayStation: “Mi Corazon was an innovative UK first. It proved to be one of the highlights of the PlayStation2 sponsorship calendar. I thoroughly recommend Suzanne’s creative vision and thorough production skills.”
Carl Christopher, Sponsorship Manager, SCEE

Project |Location and Production Manager for ARENA’s magazine winter fashion shoots over a number of years.

What the client said | “Mountains have their own rules. It doesn’t matter which country they are in, you just need someone who understands how they work and who makes them work. That person is Suzanne.”
Matt Brooke, Design Director, ARENA Magazine

About the brand | Impulse was launched in the UK by Elida Gibbs in 1979 (a subsidiary of Ponds) The packaging featured the famous butterfly design with the now-famous slogan ‘Men can’t help acting on impulse.’
Impulse consistently developed its scent library to keep the range fresh and up-to-date. In 1981 the Jeunesse variant was introduced. The fragrance paid homage to classic French perfumes and managed to make £8 million in the UK.

Our role | In early 2000 the brands PR Agency approached us to conceive, produce and manage the launch for the new range of impulse fragrances. The brief from the brand to the agency was for the launch to take place in a fresh exciting environment out of the Beauty Editors London comfort zone. The new range of fragrances were aimed at women who led a diverse and active lifestyle and this was to be reflected in the location for the launch. The agency wanted to work with a production team that could a launch in the mountains that was slick and smooth but with a twist.

About the project | Swatch bought boardercross to fame with the introduction of the Swatch Boarder-X Tour. Opening in and closing in Europe, but making three stops in the U.S. along the way the tour is the only professional boardercross events that bridge the Atlantic, the Swatch tour is renowned as the pinnacle of snowboarding’s most dynamic discipline. The five-stop tour’sstarting list typically includes a who’s who of world-class snowboarding-it’s the one to win and watch. Events attract upwards of 200 riders from over fifteen countries and are combined with nighttime music concerts that make sure fun isn’t left out of the competitive equation.

Project | Event and press management for the first Swatch Biker-x featuring the cream of the worlds mountain bikers. A spectacular mountain bike event with a healthy dose of the Swatch lifestyle, parties, live music and good fun had by all